Home » LIDLs implementation of discount supermarkets in Sweden by Hauke Barschel
LIDLs implementation of discount supermarkets in Sweden Hauke Barschel

LIDLs implementation of discount supermarkets in Sweden

Hauke Barschel

Published August 9th 2004
ISBN :
Kindle Edition
56 pages
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 About the Book 

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company’s internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.